Save the sake! Support the survivors in eastern Japan earthquake with sake.

In Japan there are many people who have cancelled parties to mourn the tsunami victims. April is the month for hanami parties (cherry blossom viewing party) but many hanami parties are canceled.

These cancellations are aggravating the tsunami survivors.

Tohoku, the worst hit area in eastern Japan, has over 140 sake breweries. Spring time is the best sales season because of the hanami parties, but they can not sell their sake because hanami parties are being cancelled.

Some devastated sake breweries in Tohoku show videos of people urging hanami parties to go ahead.
You can watch those videos on this Youtube channel.

FUJIO Masahiko, the master sake brewer of Asabhiraki says “Sake is the chief of all medicine. Drink our sake to revive Japan.”

KUJI Kousuke, the president of Nambu-bijin says “Of course we really thank for your donation, but we hope to keep our business.”

Following these voice, a sake sommelier HAISHI Kaori has launched a website “Save The Tohoku sake“.
This website shows the devastated sake breweries list and their damage, sake breweries news and the store which sell sake from Tohoku.

These sake are produced in small quantities so may difficult to buy, but there are very fine sake. If you find the sake from Tohoku, why don’t you try this.

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