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Why are your ads unacceptable in Japan? Choose the best Japanese font to build a feeling of trust.
- Nov. 26th 2009 (Thu.)
- culture
8_strokes of Ei; 永字八法.
Sometimes advertising designers use Chinese fonts such as “MingLiU” instead of Japanese fonts. But Kanji in Chinese fonts are a little different from those in Japanese fonts. So, an advertisement which uses a Chinese font looks odd for Japanese people. If you want to make natural Japanese ads, you should use Japanese fonts.
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